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Baby Playing with Building Blocks
With EcommA2z
3+ Years
Sales
+$1M
Category
Baby
Inside Look
Consistent growth on Amazon and positioned to growing further.
Services Provided
SEO Optimization
Case Management
​PPC Advertising
Catalogue Management
Reporting
Market Research
Challenges
Lacking A PPC Strategy: This is an established brand on Amazon but was struggling with a poorly optimized PPC approach, leading to stagnation in growth and a lack of visibility in a highly competitive market.
Focusing On A Streamlined Catalog: After shrinking the product catalog, the brand is aimed to boost sales for its remaining assortment, but was facing difficulties in maximizing the performance of a more focused selection.
Competitive Pricing, Low Impressions: Despite offering competitive pricing, the brand was not achieving the expected impressions, likely due to ineffective targeting or keyword optimization, preventing it from reaching the right audience.
Playing with Toys
Ongoing Work

Performed in-depth keyword research to identify the areas for growth​​

Analyzed competitors’ rankings to take over more market share

Created an advertising strategy that focused on relevant search terms using different match types

As sales and rankings grew, we began creating ASIN targeting campaigns to steal sales from competitors’ product detail pages

As issues came up, we efficiently handled them with Amazon support ensuring momentum and traction were not lost

Consistently hit our TACOS goals and increased ad spend which led to overall sales growth

Use of Sponsored Product Ads, Sponsored Brand Ads and Sponsored Display Ads

Impact

Surpassed $1,000,000 in sales which was a big milestone for this brand

 

Sales grew 49% YoY

 

Traffic increased 25% YoY

 

Products rank in the top 10 best sellers

 

Continuing optimizations and management have allowed this brand to grow consistently YoY

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