Managed
31 ASINs
Growth YoY
51%
Category
Grocery & Gourmet Food
Inside Look
Bringing sales in-house from a 3PL and growing in a crowded category.
Services Provided
SEO Optimization
Brand Store
Amazon Images
​PPC Advertising
Catalogue Management
Brand Content
Reporting
Market Research
Challenges
Bringing Sales In-House: The brand opened a new Vendor account and transitioned sales in-house after relying on a 3PL to manage Amazon sales for years, creating challenges in maintaining sales momentum during the shift.
Advertising Strategy: With a limited selection of retail items, the PPC strategy had to be meticulously planned, ensuring that Cost-Per-Click (CPC) was controlled while still maximizing visibility and conversions.
Brand Content: Brand Stories were not utilized, and A+ Content was lacking, which prevented the brand from fully showcasing its value proposition and connecting with customers on a deeper level.
Listing Images: The listing images failed to effectively convey key performance indicators (KPIs) and essential product information to the consumer, limiting the product's appeal and conversion potential.
Ongoing Work
After opening a new vendor account, we successfully added all products to the catalogue without losing any existing reviews & ratings
Improved the products’ listings through SEO optimization by blending relevant KWs and branded content
Enhanced listing images through lifestyle and infographic assets so they conveyed the same messaging as the bullet points
Created Brand Stories and optimized A+ Content
We successfully increased ad spend while maintaining our benchmarks selling 47,500 units through ads alone in year on
Use of Sponsored Product Ads, Sponsored Brand Ads and Sponsored Display Ads
Impact
Generated $441k in sales and grew 51% in year 1 vs sales from the 3PL
Traffic increased by 61% YoY
Positive growth across all SKUs YoY leading to improved market share
Capitalized on branded search terms
Organic rankings went up for all products for several non branded search terms
Repeat sales went up 20% YoY
All products grew to top 25 best sellers in their respective sub categories
