Managed
20 ASINs
In 6 Months
$410K
Category
Household Supplies
Inside Look
Launching an established DTC brand on Amazon, while competition has been capitalizing on branded KWs for years.
Services Provided
SEO Optimization
Brand Content
Logistics
​PPC Advertising
Reporting
Image Design
Brand Store
Amazon Posts
Challenges
New To Amazon: The brand has strong recognition outside of Amazon as a DTC brand, but has no history on Amazon, which can make initial visibility and trust-building a challenge.
Successful Competitors: Competitors, several well known Amazon brands with years of sales, are capitalizing on highly searched for branded keywords.
Premium Price Product Compared To Market: This brand has higher quality product, higher price point, and lower quantities per pack which can be a challenge.
Potential Skewed Details From Launch: This brand launched on Prime Day when data can be slightly skewed.
Ongoing Work
Prior to launch, we performed extensive keyword research to see if launching on Amazon made sense
After performing in depth KW research, we optimized the listings with relevant search terms and branded information to help with ranking and conversions
Being a more premium brand, it was crucial to convey the brands value and difference
A/B tested main images to understand which had a higher CTR
Created stand out listing images that shared the products’ uniqueness
Worked with the brands in-house design team to put together a Brand Store, Brand Story and A+ Content
Variated products from launch and had to ensure a proper plan for each SKU
Enrolled into Vine reviews to kick start the launch and spread reviews across all variants
Created a PPC plan to first capitalize on branded search terms, and then slowly launch non-branded and ASIN targeting campaigns
Use of Sponsored Product Ads, Sponsored Brand Ads, Sponsored Video Ads and Sponsored Display Ads
Enrolling into Launchpad allowed us to benefit from Premium A+ Content and waived fees on Lightning Deals every week
Impact
Generated $410k in sales over the first 6 months of selling on Amazon
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Capitalized on branded search terms and have taken over that market share
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PPC played a big role in overall sales as they made up about 70% of sales in the first 6 months
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Organic rankings increased
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Accumulated over 200 reviews, helping customers trust the products
